The subject of ‘Media’ is multi-faceted, complex and much debated. So much commentary often clouds the reality of the issues at hand and can be very hard for marketers and advertisers to decode.
Over 15 years, TrinityP3 media specialists have written numerous articles, blog posts and opinion pieces, conducted interviews and produced podcasts, each focussed on different elements of the media landscape.
Here, we attempt to weave the threads together into a single pattern to demonstrate, in a single source, our approach to media’ across the key issues facing the industry today.
Some topics crop up more than once in what follows and we make no apology for that: it’s all part of the complexity of debate and challenge facing the media industry today.
It’s certainly a fascinating time to be around the media industry. Let’s dive in.