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How can advertising agencies best respond to the calls for increased diversity in their ranks?

The issues of diversity, equity and inclusion have been a challenge for the advertising industry for many years. In 2020 these issues exploded around the world with the death of George Floyd in the USA. But beyond #BlackLivesMatter and the #MeToo movement focus on sexual harassment in the workplace, another question was opened – how should we define and encourage diversity? There are some that believe focusing on diversity of race and gender is enough. Others believe that we should be working towards a broader definition to create cognitive diversity in the ranks of the advertising industry. Others still – perhaps those most fearful of change – believe that enough has been done already.

So, therefore we ask you to tell us what you think and choose between the following:

How can advertising agencies best respond to the calls for increased diversity in their ranks?

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