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How much should you budget to make a television commercial?

No matter how many times you read industry headlines that television is dead, the truth is that television commercials are still being produced. Which begs a common question, How much does a television commercial cost?
The fact is that traditionally many in the industry have used benchmarks like working to non-working ratios which are increasingly irrelevant in a digital media world. And while technology has meant production costs have fallen, some major advertisers are not seeing the cost benefits. With advertisers taking on more and more responsibility for ensuring they get the value from their production budget.
No wonder production costs are a hot topic for advertisers for a multitude of reasons. But if you really want to know how much your television commercial is going to costs, then the most effective way is to ask us.
In the meantime we ask you to have your say on:

How much should you budget to make a television commercial?

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