Last year the ANA released the results of a survey of members that showed more than three quarters had in-house agency capabilities. This is apparently anything from an in-house studio or production facilities through to a fully operational media plan and buying operation and creative agency. But is this simply a sampling anomaly and are the ANA members who responded to the survey over represented for in-house agency services? Or is this a trend that is sweeping the world? There are mixed reports with some advertisers initiating the process and other abandoning their in-house efforts. While the price and access to technology can make this affordable there are certainly challenges for advertisers.
So this all makes us wonder and ask:
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