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Top
Have you and your team embraced agile marketing?
There is much talk about agile marketing and agile processes, but is it all talk or are organisations and their marketing teams embracing agile practices to better deliver the customer experience and deliver improved growth?
But when is
Agile not agile
?
Some believe
agile simply means faster
.
But what is
Agile Marketing
?
We have been working with organisations, assisting them with the implementation of agile marketing processes and share our insights
here
.
So the question we ask in this Industry Poll is:
How agile is your marketing process?
7.69%
Our Scrum Master says we have sprints down pat
5.13%
Our agility means the agency delivers multichannel campaigns in under 3 weeks
41.03%
We apply agile marketing to parts of our process
46.15%
With all the cascades and waterfalls it feels like we’re white water rafting
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