Is Voice Activated Search going to transform marketing?
You may wonder why we do not simply ask Google “Google, how is voice activated search impacting marketing?” While Google tells us that users of Voice Activated Search units are forming a deeper relationship with technology, we want to understand how marketers are dealing with the challenges of Voice Activated Search today. Is this already changing the way you think about search, with predictions that half of all search requests will be voice activated by 2020? Or is this something you are willing to wait and see? What do you think?
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