Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Why you do not need to pitch your agencies every three years
There is a trend in marketing for accounts to be put to market at the end of the contract period to test the market. One of the unforeseen consequences of this is that it is more likely for the account ...
Discover how to redefine marketing
You’ve probably read about companies removing the CMO role over the past few years, in favour of new titles and remits: Coca-Cola Co. (with a chief growth officer overseeing corporate strategy and retail relationships) Beam Suntory (with their president of brands ...
Managing the composite agency pitch – Three case studies
What is a composite pitch? You are probably familiar with a creative agency pitch. Or a media agency pitch. Or a digital agency pitch. Or a PR Pitch. Or an experiential agency pitch. But what is the process when you ...
What math and the Democratic Primaries can teach us about choosing an agency
While recently in the US it was announced that the Democratic Party was potentially increasing the number of Presidential candidates from the 24 declared candidates. At the same time I read this article in The Conversation about how many Americans are ...
Do marketers in Asia face similar marketing challenges to those in the West?
You won’t believe how many times I have been asked this, both in Asia and in the West. On the whole it’s a resounding ‘yes’, though of course with respect to the challenges themselves, there are differences because of the ...
How to survive first contact with the agency marketplace – the composite pitch
It was Helmuth von Moltke the Elder who first told us that ‘No plan survives first contact with the enemy’. (I’m sure the wily old Prussian field marshal would be a little surprised to find his military wisdom being applied ...
Why TrinityP3 supports #womenwithagency to level the procurement playing field
This year at the Cannes Lions Festival of Creativity, Bec Brideson launched her not-for-profit procurement initiative, Women With Agency when she spoke at the Badass Women panels, a new session representing the world’s most badass female business leaders and creatives ...
Simplify the complexity of all your marketing activity
Do you find yourself struggling with budget allocation, resource allocation or decision making around the myriad of marketing channels now available? Are your marketing teams butting heads fighting for their own activity without realising the impact on other areas of ...
Prioritising business and marketing opportunities – three leading case studies
With marketing outputs and deliverables on the rise to meet the demands of an increasing number of media channels and consumer touch points and marketer and agency resources limited by downward pressure on media budgets and agency fees, it is ...
Location, Location, Location choices and the impact on cost in television production – Three case studies
Be it for broadcast television, cinema online video etc, video production is still an important process for major brands wanting to communicate with a mass audience with high engagement. But while digital technology in production has increased creative options, it ...
Solving complex in-house agency issues – Three case studies
It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an in-house agency it is not ...
How to ensure your in-house agency is performing better than market
According to the ANA, the trend of establishing an in-house agency is well established, with almost 80% of their members having in-house agency services. But in our experience with several major marketers and their in-house agencies, one of the major ...
Our Latest Podcast:
Managing Marketing: The Ethics And Challenges Of Zero Net Marketing
James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works with Marketers, Agencies, and Media owners to help them plan a path to net zero by reducing and eliminating carbon emissions related to content creation and media activities ...