Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
The case for a long, mid and short-term view in sailing and marketing
Working within an organisation’s annual financial process means you are likely to be either preparing, or have just finished, your annual planning and budgeting. In fact, it can often feel that just as you complete one round of planning and ...
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
Most marketers have just gone through their marketing plan preparations as part of the overall business plan submission. No matter how the plan was arrived at, I’m sure there would have been pressures put on the overall budget, as well ...
Top ten reasons agency pitches take too long
Lately there has been discussion that indicates the industry thinks the pitch process is too long and involved and complicated and they are looking for / proposing ways to make it faster / easier. But pitches can be designed to ...
The shift to value, not cost in marketing
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Why in-house agencies are not really advertising agencies
The ANA recently reported that 80% of their membership had in-house agencies. That is a staggering statistic at face value that garnered the headlines it deserved. But I wonder if all of those advertisers really had an in-house agency or ...
Why marketing and procurement have more in common than they have difference
At TrinityP3 we write about procurement and marketing a lot. The reason for this is procurement forms a critical part of the work we do with our clients, and more often than not we find ourselves working very closely with ...
Ethics and why it matters in Marketing, Media and Advertising
I recently attended The Ethics Alliance Event on Making Quality Decisions. This event previewed The Ethics Alliance’s new Quality Decision Making tool which has been developed to help guide and support people through challenging business decisions. The event was thought ...
Faster, Better, Cheaper – the Manufactured Marketing curse
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
How marketers use Evalu8ing to increase marketing performance – Four case studies
Marketers are realising that to meet the needs of their marketing strategy they need to have collaborative teams within their marketing and with their agencies. For regional and global marketers collaboration has also become incredibly important to ensure maximised strategy ...
Eight times procurement failed in managing the procurement process
No one is perfect. And I certainly do not get it right 100% of the time. But when I am wrong, I will be the first to admit I made a mistake, apologise to those who were wronged and then ...
Why a scope of work is essential for managing agency value
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
How to stop drowning in a waterfall of data and extract more value
Marketers and agencies alike are drowning in a waterfall of data. This data comes from multiple sources and is used in varying ways. Significant data sits under the remit of agencies as an input to and measure of their areas ...
Our Latest Podcast:
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, ...