Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, discounts, and CPMs across various media currently used. For larger domestic and global agency reviews, these can be ...
Overcoming Obstacles to Agency Value-Based Pricing Fees
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to something more sustainable. The rise of generative AI threatens to eat into labour-based income streams for agencies, and ...
Why Value Trumps Cost in Agency Remuneration Fees
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to a country wracked with post-war austerity. But he wasn’t cheap: he would happily open his wallet and pay ...
Most Popular Articles
What is the definition of Marketing?
I was the guest lecturer for the EMBA course at the Sydney Business School, University of Wollongong for several years. The topic title was marketing today, and I was interested to know how this group of business executives and tomorrow’s ...
The Top 10 Ethical Issues for Marketers in 2023
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
Agency selection criteria – seven things to consider when choosing an advertising agency
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
The difference Between Scope of Work (SoW) and Scope of Services (SoS), and why that matters
We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
What are the biggest issues facing the media industry?
This post was updated on October 24, 2018 to reflect the industry changes that have occurred since. Later in the year of this post, the topic of media transparency became a major issue following the revelations from MediaCom in Australia ...
Top ways to make agencies more effective in presenting their credentials
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part of a pitch or tender credentials presentation, and others were when I was engaged in providing feedback to help agencies ...
Browse all our insights
How to build flexibility into an agency scope of work
This is the third in a series of articles on agency scope of work management. Managing the scope of work for your agency is possibly the easiest and fastest way to increase the buying power of your marketing budget by removing ...
Top 10 questions to ask a consultant before you engage them – Infographic
Planning on appointing a marketing consultant to help you solve a problem or advise on your marketing transformation? Then here are ten steps you must take before you appoint anyone. You can read more on this topic here. Share this ...
Top 10 ways to get greater value from music in your marketing – Infographic
Music is the soundtrack to our lives and therefore a powerful communication tool. But before you commit to that music marketing initiative or licensing deal, make sure you are on the right track with this industry advice. You can read ...
Top 10 tips to ensure media transparency – Infographic
Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and performance from your media investment. Transparency gives you access to determining the real value of your media spend, with these ...
Top 10 tips for maintaining a successful client / agency relationship – Infographic
Your agency and agency roster is an extension of your marketing team. Having this extended team working well together is essential for developing and maintaining a high performance marketing function. But it takes time and resources and these tips will ...
Top 10 ways to make the most of your marketing technology budget – Infographic
MarTech and AdTech are significantly impacting the way marketers market today. But to invest in these technologies is a significant business decision. To maximize the value you get from your technology investment check out these helpful suggestions here. You can read ...
The impact of economies of scale on scope of work cost
This is the second in a series of articles on agency scope of work management. Managing the scope of work for your agency is possibly the easiest and fastest way to increase the buying power of your marketing budget by ...
Top 10 ways to minimise the risk of appearing in court for misleading or deceptive advertising – Infographic
In most countries we see Government increasing the protection of citizens from misleading marketing practices by business. With fines rising and the increase in personal liability, and therefore jail-time for employees and directors, it is of vital importance that the ...
How to define an agency scope of work to deliver increased value
This is the first in a series of agency scope of work management articles. Managing the scope of work for your agency is possibly the easiest and fastest way to increase the buying power of your marketing budget by removing ...
The natural fear of driving blind with your advertising media budget
Since the release of the ANA K2 Report on Media Transparency and now with Marc Pritchard, CMO of Procter & Gamble and Chairman of the ANA calling on the digital media industry to sort out their industry, many advertisers are ...
Cut through the clutter in your marketing technology stack
The technology transformation era has caused businesses to sit up and take note that in order to sustain your brand for future growth and profit you need to invest in the latest technology to keep up with….what exactly? This question, ...
How to optimise your agency roster and increase your budget value
The industry is talking about agency rosters, with companies like McDonald's, consolidating their roster with one agency or holding company to create a single entity roster. Other advertisers are choosing to move away from the Agency of Record (AoR) to ...
Our Latest Podcast:
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country's most high-profile media pitches. Based on the State of The Pitch Australia Research results, he is here to discuss the implications for media agencies and their pitches. Since the ...