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Is the digital media supply chain improving?

Say good-bye to 3rd party cookies. But is it for consumer privacy or to allow certain tech-platforms to control the market? Has ad fraud gone away or just hidden from site because no-one is looking? Are ad dollars supporting hate speech or are brand safety measures largely working? Is most of the adspend making it to the publisher or are the intermediaries skimming the margins? These questions feel like they are becoming perennials. Each year the questions get ask, but is there tangible action being taken to improve the supply chain? Or is it a fact, that not much is changing?

So, this is why we ask:

Has the digital media supply chain overcome its greatest challenges?

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