Jane Ractliffe on Media Expenditure Measurement – Episode 59

In this episode Darren Woolley is joined by the ANZ managing director of Standard Media Index, Jane Ractliffe.

• What inspired starting SMI?
• Weren’t there already sources of competitive media spend?
• What has been the most interesting media trend?
• How are marketers using SMI data?
• What do you see as the future of digital?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.