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Management Consultants
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Management Consultants
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Jane Ractliffe on Media Expenditure Measurement – Episode 59

In this episode Darren Woolley is joined by the ANZ managing director of Standard Media Index, Jane Ractliffe.

  • What inspired starting SMI?
  • Weren’t there already sources of competitive media spend?
  • What has been the most interesting media trend?
  • How are marketers using SMI data?
  • What do you see as the future of digital?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.