In this episode Darren Woolley is joined by the ANZ managing director of Standard Media Index, Jane Ractliffe.
- What inspired starting SMI?
- Weren’t there already sources of competitive media spend?
- What has been the most interesting media trend?
- How are marketers using SMI data?
- What do you see as the future of digital?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.