Liam Walsh on Mobile Marketing – Episode 25

In this episode, Darren Woolley is joined by the Managing Director of Amobee, Liam Walsh.

We discuss:

• Why is mobile marketing relatively under utilised by brands?
• Mobile marketing is more than just ads on phone, isn’t it?
• What are the unique advantages of mobile over other channels?
• Is mobile seen as a sales opportunity and not a marketing opportunity by some marketers?
• What do marketers need to consider when thinking of mobile?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.