In this episode, Darren Woolley is joined by the Managing Director of Amobee, Liam Walsh.
We discuss:
- Why is mobile marketing relatively under utilised by brands?
- Mobile marketing is more than just ads on phone, isn’t it?
- What are the unique advantages of mobile over other channels?
- Is mobile seen as a sales opportunity and not a marketing opportunity by some marketers?
- What do marketers need to consider when thinking of mobile?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
