Natalie Giddings on Influencer Marketing – Episode 30

In this episode, Darren Woolley is joined by the managing director of The Remarkables Group, Natalie Giddings.

We discuss:

  • Why is Influencer marketing all the rage?
  • How should marketer approach Influencer marketing?
  • What are some of the big mistakes marketers make?
  • We have heard some horror stories, how do you avoid these?
  • How do you measure Influencer marketing performance?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.