In this episode Darren Woolley is joined by the TrinityP3 media expert, David Angell.
We discuss:
- Media transparency and the deeper underlying issues beyond media agencies simply being more transparent?
- The focus on media costs, with media audits largely driving down costs, while very few advertisers appear to be focused on value.
- Why the industry appears to overlook the role of the media publishers in the value equation?
- The UK Media Consultants who recently proclaimed the death of media agencies.
- The value TrinityP3 provide to advertisers and their media investment.
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
