Ori Gold on Science Based Marketing – Episode 27

In this episode Darren Woolley is joined by the CEO of Bench, Ori Gold.

We discuss:

  • How do you define the role of science in marketing?
  • How does science work in programmatic media?
  • Are there parallels between the scientific method and marketing ‘test and learn’?
  • Is there a role for creativity in science-based marketing?
  • Which scientific breakthrough is pivotal to marketing today?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.