In this episode Darren Woolley is joined by the CEO of Bench, Ori Gold.
We discuss:
- How do you define the role of science in marketing?
- How does science work in programmatic media?
- Are there parallels between the scientific method and marketing ‘test and learn’?
- Is there a role for creativity in science-based marketing?
- Which scientific breakthrough is pivotal to marketing today?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
