In this episode Darren Woolley is joined by the TrinityP3 Digital Media and Programmatic Trading expert, Ros Allison
- How do you explain programmatic trading to advertisers?
- Why do you think there is so much controversy about programmatic buying?
- Is programmatic right for all advertisers?
- What would you recommend to an advertisers who is questing their programmatic investment?
- What do you think is the next step for digital media and programmatic trading?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.