Ros Allison on Programmatic Trading – Episode 6

In this episode Darren Woolley is joined by the TrinityP3 Digital Media and Programmatic Trading expert, Ros Allison

We discuss:

• How do you explain programmatic trading to advertisers?
• Why do you think there is so much controversy about programmatic buying?
• Is programmatic right for all advertisers?
• What would you recommend to an advertisers who is questing their programmatic investment?
• What do you think is the next step for digital media and programmatic trading?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.