Sandra Wiles on Sponsorship – Episode 50

In this episode Darren Woolley is joined by Sandra Wiles, Head of Partnership & Integration at The Media Store.

  • How does sponsorship fit into marketing plans?
  • What is the most common mistake people make when sponsoring events?
  • How should you select the right sponsorship opportunities?
  • Where do you start in leveraging your sponsorship?
  • What is the best way to measure sponsorship value?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.