In this episode Darren Woolley is joined by Sandra Wiles, Head of Partnership & Integration at The Media Store.
- How does sponsorship fit into marketing plans?
- What is the most common mistake people make when sponsoring events?
- How should you select the right sponsorship opportunities?
- Where do you start in leveraging your sponsorship?
- What is the best way to measure sponsorship value?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.