Scary scope of work? (Magnifying glass)

Why a scope of work is essential for managing agency value

The value of your agency retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. But to do that means you need to have an understanding of what they have produced, which is also known as a scope of work. Find out why a scope of work is so essential here in a Golden Minute.


Do you have a scope of work for your agency?
Do you know what your agency needs to produce?
How much they will produce?
And when?
It’s the only way to really assess agency value.
Those agency outputs can be tangible and intangible.
Intangible – like a comms strategy or a big idea
Or tangible – like a landing page, a video or a social media update
But some marketers don’t think a scope of work is important
They simply pay a retainer and then the agency simply does anything and everything the advertiser wants. To a point.
Or others worry that the scope of work may change.
It may go up. But then it could also go down.
And some don’t know what they want from their agency until they get it.
The fact is that unless you have a scope of work, no matter how scary that is, is the only way to manage the agency value.
So, if you have an agency you need a scope of work. And we know where you’ll find it.