Simon Canning on Trade Media – Episode 26

In this episode, Darren Woolley is joined by the Marketing Industry Commentator, Simon Canning.

We discuss:

• What is the biggest mistake agencies make with the trade media?
• How can agencies be better at building their profile?
• What is the trade media interested in?
• What do you believe makes a successful agency reputation?
• What advice do you have for agency CEOs?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.