Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Reviewing Media Agency Commercial Arrangements for the Financial Services Sector - Case Study

Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study

Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to address in this project included: Establishing a consistent operating practice Agency governance Understanding strengths and challenges of current ...
Media Agency Pitch Management for the Higher Education Sector - Case study

Media Agency Pitch Management for the Higher Education Sector – Case study

Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, which necessitated rapid evolution of ...
Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was a frustrating number of ‘close second place finishes’ to contend with, resulting in morale challenges alongside the central ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all of which operated seamlessly with each other. Consequently, core challenges related to the effectiveness of relationship and operation, management and ...
Why the Media Pitch trading exercise template needs to go

Why the Media Pitch trading exercise template needs to go

The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, discounts, and CPMs across various media currently used. For larger domestic and global agency reviews, these can be ...
Overcoming Obstacles to Agency Value-Based Pricing Fees

Overcoming Obstacles to Agency Value-Based Pricing Fees

The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to something more sustainable. The rise of generative AI threatens to eat into labour-based income streams for agencies, and ...
Why Value Trumps Cost in Agency Remuneration Fees

Why Value Trumps Cost in Agency Remuneration Fees

My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to a country wracked with post-war austerity. But he wasn’t cheap: he would happily open his wallet and pay ...
How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes

How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes

I recently read an article stating that the Chief Marketing Officer (CMO) is now the “Chief Metaverse Officer”. Seriously? After chuckling, I thought, is this the state that marketing discussion has come to? Or can we do better? With the ...
100 consideration for marketers to avoid poor pitch performance

100 consideration for marketers to avoid poor pitch performance

Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital agency. But are you prepared to run a pitch well enough to get the result you expect? And without risking ...
Why we practice radical candor in providing pitch feedback

Why we practice radical candor in providing pitch feedback

One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the end of the pitch process. In my agency experience working on new business pitches, the quality of feedback ...
When it comes to paying your agencies, you need to follow the money.

When it comes to paying your agencies, you need to follow the money.

Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others think they have already negotiated a cracking deal with their agency and nothing else needs to be done ...
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount. Modelling has the ...

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Our Latest Podcast:

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house ...