Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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So what does it take to get your agencies working together?

One of the many reasons marketers talk about a full service agency offering is they believe this will solve the collaboration problems with managing a roster of agencies and vendors. But what does it take to create a collaborative culture and is it possible to have the agencies working to a common goal rather than competing for a share of the marketers budget? Clearly it is possible as many marketers have managed rosters of multiple agencies.

So this is why we ask:

What is the best way to get agencies to collaborate?

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