Looking for the agency of the future? Or worried about the future of agencies? Then look and worry no longer. Sure there is a lot happening with management consultants, digital transformations, holding company owes and the rise of the in-house agency, but the future is right here in a Golden Minute.
Wondering what is the future of advertising agencies?
With the rise of the management consultants, the struggles of holding companies, marketers taking services in-house.
Where does this leave agencies?
What is their future?
Perhaps moving upstream? Some agencies are now providing consulting services.
Or maybe downstream?
Others are specialising on project management and implementation.
But where does this leave the very thing that defines agencies?
That’s creativity. Can management consultants offer this?
Can project managers?
Now all they need to do is work out is how to get paid…