Global Marketing
Management Consultants
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Management Consultants
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Global Marketing
Management Consultants
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Uncertainty in media resourcing & costs

There is much focus on media cost. But what would you pay to get your media planning and buying right? How many and what type of people do you need to invest your media budget to deliver the results you need? Rather than guessing or simply going for the lowest possible cost, we can calculate the answer for you in a Golden Minute.

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Ever questioned the number of media people working on your business?
Well now you can get the answer with absolutely certainty.
Media agency remuneration is usually based on an estimated or ‘guessed’ at number of resources.
And the resulting costs can raise eyebrows.
Because requirements aren’t always clear, advertisers can often over or underpay, while agencies either over or underdeliver, creating gaps in quality and questionable client satisfaction.
Introducing the Media Scope Metric Unit.
Based on two decades of experience in media agency operations across international markets and advertiser industries.
So, get the answer you need with MSMUs.