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Aligning your digital marketing to marketing

Topic: Aligning your digital marketing to marketing

Date: Wednesday October 21

Time: 13:00 – 14:00 AEST

Presenter: Anton Buchner

Description: As the digital revolution enters yet another new phase, marketers are struggling to keep pace. Over the years many marketers have dabbled in new technologies by setting up silo activity with digital, search, social, mobile & experiential teams. As a result, Data divisions and IT departments have also failed to align to these new demands. We will reveal how leading businesses have broken down silos, allocated business driving objectives, and aligned digital resources and departments around common marketing KPIs.

Video Recording:

Presentation:

TrinityP3 Webinar Series: Aligning your digital marketing to marketing

Blog post:

How to align your digital marketing to marketing

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