Reducing Carbon Pollution in Marketing Communications – From OOH To POP
Topic: Reducing Carbon Pollution in Marketing Communications – From OOH To POP
Date: Wednesday August 19
Time: 16.30 – 17.30H AEST
Presenters: Hosted by Darren Woolley, Global CEO, TrinityP3 with
Joy Murray, Senior Research Fellow, Faculty of Science, The University of Sydney
Christopher Sewell, Managing Director, Gaia Partnership and Business Director, Environmental Services at TrinityP3
Description: Consumers are demanding brands not just whitewash the issue of carbon pollution, but also take tangible steps to reduce it. And not just in manufacturing, operations and distribution, but in the very marketing and advertising that drives demands. But where can a marketer and their agencies start?
During the webinar we discuss:
CO2 contribution from marketing comms – A case study of the Green Beer
The impact of digital including research on the impact of Facebook advertising
Printed POP versus Electronic POP and the need to include the total supply chain
Print versus electronic retail catalogues and the opportunity to reduce waste
We will be discussing the practical opportunities for marketers to reduce carbon pollution in marketing comms and advertising. Anyone interested and responsible for delivering a more efficient and cleaner marketing program will get value from this webinar.