A few of the more interesting questions we answer for our agency clients:
How well are we positioned in the market against our competitors?
What are clients looking for when considering an agency partner?
Why are some agencies more successful at new business growth than others?
Across the various disciplines there are literally thousands of agencies competing in Australia and around the world. The services these agencies offer, and the blurring of lines between them, continues to grow.
In such a complex and competitive environment, one of the biggest challenges facing agencies is their ability to truly differentiate themselves in their positioning and offering.
This applies to speculative or outbound new business approaches, to agency marketing efforts, and to pitches.
Over the last 20 years, TrinityP3 has seen, observed, worked with, and worked in agencies of all shapes and sizes. We’ve seen them pitch, we’ve seen them succeed, and we’ve seen them challenged. We’ve commented extensively about them in the industry.
In short, our experience and objective advice can help your agency to grow.
Book a simple consultation (one hour or two hours in duration) with a TrinityP3 consultant. You can tailor the session to meet your specific needs. Based on extensive pitching and consultation experience, we can provide honest, forthright, and actionable feedback to help drive improvements in several ways:
- Style of credentials presentation/document
- Strength of positioning and proposition
- Market discussion/feedback about your agency’s place in the market
- New business strategy/approach
- Marketing strategy/approach