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Management Consultants
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What’s the most common reason agencies lose clients?

This is one we found online from Avi Dan in the USA. It goes to that age-old question around trying to find the reason an agency loses a client. After all this is becoming increasingly common. The tenure of agencies is also as short as the tenure of CMOs. Perhaps there is something in that? But every time an account moves there is usually intense speculation as to why a particular agency won the business. But instead of indulging in that scuttlebutt, this month we have decided to ask, why did the incumbent lose the business. If you don’t think we have the answer here, please let us know what you think the answer is on one of the many social media platforms we are on with the hashtag #trinityp3polls In the meantime we ask:

What is the most common reason agencies lose clients?

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