Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

Why best practice is no longer best practice

When people talk about “best practice” the first thing they want to know is “Who else is doing it?” And doesn’t that mean it’s going to be “Just as good practice”, or “common practice” rather than “best practice”? Best practice should give you a competitive edge, not simply follow the crowd. Find out why here in a Golden Minute.


Albert Einstein famously said, “We cannot solve our problems with the same thinking we used to create them”.
Yet often when you create a unique solution to a new problem the first questioned asked is “Who else is doing this?”
Well if someone else is doing it, it is not necessarily best practice.
In fact, it is more likely to be common practice.
Simply doing what everyone else is doing gives no advantage.
And isn’t doing what everyone else has done the very thing that created the problem in the first place?
No one else is experiencing your exact same circumstances
So rather than looking to common practice it is better to consider emerging practice
Or next practice
In your search for best practice, because it is only best practice when it delivers the results you need.