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Author Archives: Anita Zanesco
Time to pitch your agency or not? And when it is the only answer
That indeed is the question many marketers ask themselves when agencies aren’t performing. Given one of our services at TrinityP3 is Pitch Consultancy, and I get paid to be a Pitch Consultant, one might think I would answer: “Pitch of course!” But alas, you would be mistaken to think I would say that without asking a few very pointed questions first. Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation
Comments Off on Time to pitch your agency or not? And when it is the only answer
Using a strategic tool for better client agency relationships – Case study
Share80 Tweet171 +14 ShareShares 255The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, including … Continue reading
Posted in case studies, Evalu8ing - Relationship Performance Monitoring
Comments Off on Using a strategic tool for better client agency relationships – Case study
Financial Services – creative agency search and selection – Case study
Share42 Tweet +110 Share6Shares 58Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, there … Continue reading
Posted in case studies
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10 tips that are the answer to a winning pitch Chemistry meeting
Share143 Tweet2 +113 Share5Shares 163This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, strategic management
Comments Off on 10 tips that are the answer to a winning pitch Chemistry meeting
5 common business email mistakes that will derail your relationships
Share75 Tweet +118 Share6Shares 99This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in customer relationship management, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged business email, client agency relationships, communication, email etiquette, email mistakes, marketing management, pitch consultant, pitch list
Comments Off on 5 common business email mistakes that will derail your relationships
5 ways Agency Account Management can become indispensable again
Share87 Tweet +111 Share5Shares 103This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management
Tagged account handling, Account Management, Account Service, agency account management, anita zanesco, marketing and communications, strategic sessions, strategy planning
6 things every marketer should know about great pitch consulting
Share50 Tweet +18 Share4Shares 62This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, strategic management
Tagged agency search, anita zanesco, new business pitch, pitch consultants, pitch consulting, pitch doctor, pitch process, search and selection process
Why more clients use Evalu8ing to improve agency relationships
Share34 Tweet6 +15 Share3Shares 48This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency relationship management, agency relationships, agency remuneration, agency roster, anita zanesco, client agency relationship, Collaboration, Evalu8ing, process improvement
Comments Off on Why more clients use Evalu8ing to improve agency relationships
3 reasons why Evalu8ing can benefit agencies as much as clients
Share23 Tweet5 +12 ShareShares 30This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged 360 degree feedback, anita zanesco, business relationship management, client agency relationships, Collaboration, Evalu8ing, impact matrix, process management, relationship assessments
Comments Off on 3 reasons why Evalu8ing can benefit agencies as much as clients
How to get better creative work from your agencies
Share54 Tweet +11 ShareShares 55This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency process, anita zanesco, better creative work, big brief, briefing agencies, creative agencies, creative development, creative director, creative teams, pitch management
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