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Author Archives: Anita Zanesco

About Anita Zanesco

With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Read Anita's bio here

Time to pitch your agency or not? And when it is the only answer

That indeed is the question many marketers ask themselves when agencies aren’t performing. Given one of our services at TrinityP3 is Pitch Consultancy, and I get paid to be a Pitch Consultant, one might think I would answer: “Pitch of course!” But alas, you would be mistaken to think I would say that without asking a few very pointed questions first. Continue reading

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Using a strategic tool for better client agency relationships – Case study

Share80 Tweet171 +14 ShareShares 255The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, including … Continue reading

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Financial Services – creative agency search and selection – Case study

Share42 Tweet +110 Share6Shares 58Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, there … Continue reading

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10 tips that are the answer to a winning pitch Chemistry meeting

Share143 Tweet +113 Share5Shares 161This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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5 common business email mistakes that will derail your relationships

Share75 Tweet +118 Share6Shares 99This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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6 things every marketer should know about great pitch consulting

Share50 Tweet +18 Share4Shares 62This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, strategic management | Tagged , , , , , , , | 1 Comment

Why more clients use Evalu8ing to improve agency relationships

Share34 Tweet5 +15 Share3Shares 47This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Why more clients use Evalu8ing to improve agency relationships

3 reasons why Evalu8ing can benefit agencies as much as clients

Share23 Tweet4 +12 ShareShares 29This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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AANA Connect Conference – 10 take-outs to take-away

Share24 Tweet +12 ShareShares 26This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

Posted in agency solutions, case studies, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | 2 Comments

How to get better creative work from your agencies

Share54 Tweet +11 ShareShares 55This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | 6 Comments