Are agencies evolving to meet the changing needs of their clients?
Recently the CMOs of two of the world’s largest CPG marketing companies called on agencies to change. Keith Weed at Unilever and Marc Pritchard at P&G both called on agencies to change the way they operate or be increasingly left out of the game. Both made these announcements as they implemented changes to the way they worked with their agencies. So are agencies doing enough to keep pace with the changing needs of their clients? Or is it the clients that are stalling the evolution needed? Or is it simply that agencies cannot change as they are shackled with legacy processes and models difficult to change? Have your say as we ask:
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