Global Marketing
Management Consultants
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Management Consultants
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Global Marketing
Management Consultants
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Darren Woolley

Darren Woolley

Founder & Global CEO, TrinityP3 Marketing Management Consultants

 

Linkedin profile:

https://www.linkedin.com/in/darrenwoolley/

Darren Woolley

About Darren

In 2000 I established TrinityP3 as an independent marketing management consulting company that applies quantitative and qualitative analytics to optimize marketing to achieve maximum potential.

I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth.

We work with marketers and advertisers to:

  1. Align and optimise marketing performance within their organisations,
  2. Improve the performance and value provided by their agencies and suppliers,
  3. Increase transparency, value and performance from their media investment,
  4. Facilitate the digital and technology transformation to improve marketing performance,
  5. Provide more agile and results focused implementation and delivery of the marketing plan.

I am considered a thought leader on all aspects of marketing management. A Creative Problem Solver, Analytical Negotiator, Keynote Speaker, Prolific Podcaster, Presenter and Author. I am also a Ex-President of the Melbourne Advertising and Design Club, Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. Father of five. And in any spare time I sleep.

Why Darren?