Andrew Livingston

Andrew Livingston is a seasoned media consultant with over 25 years of international experience in media and marketing communications.

With a proven track record in driving business transformation and fostering client relationships, Andrew has led numerous high-stakes pitches both locally and internationally. His expertise spans working with major intermediaries and pitch consultants, providing a comprehensive understanding of diverse client needs and market dynamics.

Andrew has held senior roles such as Executive Director APAC at Mediahub and Chief Executive Officer at Initiative, where he led national operations across three offices. Throughout his career, Andrew has collaborated with senior clients across multiple verticals, including large-scale enterprises and not-for-profits, navigating complex organisational structures involving procurement, marketing, finance, and legal departments. His experience in managing stakeholder expectations and delivering successful outcomes demonstrates his ability to lead projects with agility and adapt to the dynamic nature of pitches.

Andrew’s unique perspective, gained from working with both large holding companies and independent agencies, enables him to offer a well-rounded view that encompasses both the creative and strategic aspects of media management. Passionate about sustainable marketing, Andrew is committed to enhancing processes and bringing fresh insights to complement existing client-side expertise.