Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
Okay, perhaps not yours Marc, but when you recently stated that you would like three quarters of your agencies to be creative, it made me reflect on the literally hundreds of agency remuneration deals we have benchmarked, negotiated and managed over ...
Ageism in advertising is as much a cost issue as a perception one
Louis Loizou, a Freelance creative Director in the UK recently shared on LinkedIn his thoughts “I’m not 54. I’m 22 with 32 years experience”. It is a passionate and considered argument for why older advertising creative professionals have not passed ...
The challenges in measuring the value your agencies contribute to your marketing
How do you calculate or assess the value of your marketing spend? In the past three years we have had a large number of projects designed to achieve just that – a fact based assessment of the value of the ...
Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!
Of course, as a marketer it would be very rare that you would ever have to make this decision. The agency or the director makes most of the casting decisions for a television commercial. You, the marketer will have to ...
How Financial Services is approaching agency rosters and remuneration – Three case studies
Financial Services is particularly competitive. Already there are a plethora of brands across the category and there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category. The market leaders are focused on innovating ...
Is it time marketers rethink agency competitive conflicts of interest?
When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That is, not wanting to select an agency that already has a client that is a competitor. But what constitutes a ...
7 ways you might be demotivating your existing agencies
All marketing teams - naturally - want enthusiastic, committed and motivated agencies working alongside them to improve their business performance. In attempting to get to that ideal end-state, however, marketing teams can underestimate - or miss completely - the effects ...
Why you need to build resilient marketing teams and not just agile ones?
Imagine the industry you work in is impacted by changes so seismic that it fundamentally shifts how your business could or should operate. How would your business survive? How would your marketing team cope? Would they? This exact situation has ...
Why measuring media value is more important than media cost
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series attempts to prove Albert Einstein right when he said, “The definition of genius ...
When is the right time to set an Engagement Agreement? – Three case studies
Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both parties is at the beginning ...
Something about Facebook all marketers who care about the environment need to know
Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also ...
Spielberg or Ridley Scott, who is the right director for your TVC?
If you had the budget which director would you choose? and why? Most advertisers leave the selection of a TVC director up to the agency. And rightly so, it is often very difficult to recognise what a director has actually ...
Our Latest Podcast:
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, ...