Ensure you have the right number and type of agencies and marketing suppliers to meet your strategic needs and you have the minimum required to eliminate duplication and waste.
TrinityP3’s Agency Selection services include:
- Business & Marketing Assessment
- Budget Setting & Benchmarking
- Internal Structure & Process Review
- Strategic Supplier Alignment
- Supplier Search and Selection
- Remuneration / Compensation Modeling
- Payment by Results
- Contract Negotiations
- Setting & Achieving Environmental Objectives
1. Business & Marketing Assessment
Align your business and marketing objectives including setting objective expectations with stakeholders.
The default function of marketing is to maximise profits, both increasing sales and margins. Therefore the most important first step is to ensure that the business and marketing objectives are aligned. By clearly defining the business and financial objectives and then ensuring that the marketing objectives are directly aligned, you can then measure and assess the marketing strategy and implementation effectiveness against these metrics. Email for a proposal
2. Budget Setting & Benchmarking
Develop a business case for your marketing budget against business objectives and metrics. Then substantiate your marketing investment against business value and market benchmarks.
Lord Leverhulme and John Wannamaker are famous for complaining that half their marketing budget was wasted. Today the discussion on the level of investment can still be a contentious one. Yet the level of investment is an important financial decision based on the projected value, the risk or success and failure and the organisations internal return on investment. We assist marketers to determine or substantiate the marketing investment based on the business and financial objectives. Email for a proposal
3. Internal Structure & Process Review
Determine the right internal structure, skills and resource level to effectively deliver your marketing plan.
Alignment in marketing is not just related to agencies and other external suppliers. Marketing alignment starts at marketing strategy development and extends all of the way through implementation and results. Ensuring the marketing team has the structure, level of resources, capabilities and process is essential. We help marketers define and substantiate the changes required to deliver the results defined by the business and marketing objectives. Email for a proposal
4. Strategic Supplier Alignment
Determine the optimum number, caliber and mix of suppliers to deliver your needs.
Supplier rosters can be like coat hangers, you turn around and suddenly more have simply appeared. Often agency rosters develop organically in response to short term needs or to fill skill gaps in the existing roster. Reviewing the roster on a regular basis provides the opportunity to take a more strategic approach to your roster of suppliers. Aligning your agency roster to your strategic needs can provide increased value by removing duplication, underperformance and reduce the internal resources required to manage the large number of suppliers. Email for a proposal
5. Supplier Search and Selection
Select the ideal supplier to deliver your needs.
Supplier search and selection can be time consuming, costly and disruptive. Finding the range of suppliers available in the market place is often difficult to obtain. Any process requires a high level of due diligence and governance to ensure the outcome is positive for all participants and avoid any potential reputation damage. TrinityP3 has a range of services to suit advertisers of all sizes and all requirements. We provide expertise in a full range of marketing services categories including media, creative, digital, public relations, design, research, promotions, etc. There are three TrinityP3 services to assist advertisers looking for new service providers: 1. Industry Search 2. Pitch Management Pack 3. Managed Search & Selection. Email for a proposal
Download a full presentation on TrinityP3’s range of Search & Selection services
6. Remuneration / Compensation Modeling
Ensure your remuneration level and type supports the delivery of maximum value.
The role of remuneration is more than simply paying for the resources and services you need. Remuneration models can encourage your suppliers to work together more collaboratively. It can encourage the supplier to align their service delivery to your strategic needs and objectives. And it can provide you with the flexibility to change your level of remuneration to reflect your changing needs. No matter if you are paying a media agency or a PR company, a digital agency or an events manager, a creative agency or a sale promotion company, TrinityP3 has the methodology to ensure you implement the most effective model to suit your circumstances and deliver your strategic needs. Email for a proposal
Or calculate your agency’s salaries, head hour rates, billable hours and mark-up multiple here using our TrinityP3 Calculators for best practice methodology.
7. Payment by Results
Transform your agency remuneration / compensation from a cost to an investment
Many remuneration models simply compensate agencies for their costs. Other models remunerate their agencies for the outputs they deliver. But ultimately the remuneration / compensation model should reflect the purpose of advertising and marketing as an investment and reward the agencies for the value created. This moves payments to agencies from a cost to an investment. While there are many issues and complexities, TrinityP3 has experience in creating these models and assisting our clients transitioning from a cost based model to a value-focused model. When properly executed the value based remuneration model has the ability to align all of your agencies to a common goal and increases accountability and cost effectiveness. Email for a proposal
8. Contract Negotiations
Streamline your negotiations to achieve mutually agreement without disruption.
New contracts, contract renewals, new remuneration / compensation agreements, annual fee adjustments can often take more time and more effort than seems reasonable, dragging on weeks, months and in some cases years without agreement or result. TrinityP3 has extensive experience negotiating agency agreements quickly, efficiently and to achieve a mutually agreeable outcome. The secret is to carefully and comprehensively research and agree the issues upfront and determine the best possible outcome prior to engaging the agencies in the negotiation process. By clearly articulating the issues and agreeing the possible outcomes you are able to keep the focus during the negotiation and avoid the distractions and side issues that derail the process. This means the actual negotiation can that days and at worst weeks, rather than months and years. Email for a proposal
9. Setting & Achieving Environmental Objectives
Matching your company’s environmental policy to your marketing strategy
The environment policy is in place and the communications plans to promote them are in full swing. But are you as an organization doing all you can to understand and reduction your own environmental footprint? Do your policies and governance models have the structure to allow marketing to also set and achieve lasting environmental improvements in all aspects of the marketing strategy and purchasing areas? What questions should you be asking in a tender that really help you understand the suppliers’ environmental credibility? Whether you are trying to align yourself with an existing goal or need assistance in setting up a policy TrintiyP3 can help with building a tailored framework that meets your future needs.
Click here for more information about Environmental Marketing with TrinityP3.
Or email for a proposal
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To review Agency Engagement & Alignment services, click here.
To review Agency Benchmarking & Monitoring services, click here.
For more information on any of these services, email email@example.com