Agency fees and commercial arrangements are essential to get right. But what is the right agency fee model? How much should be paid? And how do you manage and negotiate these fees effectively? While there is common practice in agency fee models, there is no best practice, with each fee model dependent on the discipline, services, volume, and more.
The objective of our agency fee advisory is to create fair, sustainable and mutually equitable models that are easy to manage, and which drive the desired outcomes.
We approach this challenging area from a number of angles, tailored in each project to fit specific need. You can explore them here:
Find more information on agency commercials arrangements here or explore more details and insights below.
![Overcoming Obstacles to Agency Value-Based Pricing Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Overcoming Obstacles to Agency Value-Based Pricing Fees
![Why Value Trumps Cost in Agency Remuneration Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why Value Trumps Cost in Agency Remuneration Fees
![When it comes to paying your agencies, you need to follow the money.](https://www.trinityp3.com/wp-content/uploads/blank.png)
When it comes to paying your agencies, you need to follow the money.
![The limitations of input cost over output and outcome value for advertising agencies](https://www.trinityp3.com/wp-content/uploads/blank.png)
The limitations of input cost over output and outcome value for advertising agencies
![Your next agency pitch will cost you financially, but not as much as you think.](https://www.trinityp3.com/wp-content/uploads/blank.png)
Your next agency pitch will cost you financially, but not as much as you think.
![Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs](https://www.trinityp3.com/wp-content/uploads/blank.png)
Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
![With agency costs on the rise, how should advertisers respond?](https://www.trinityp3.com/wp-content/uploads/blank.png)
With agency costs on the rise, how should advertisers respond?
![Advertising ideas are a dime a dozen according to this advertiser](https://www.trinityp3.com/wp-content/uploads/blank.png)
Advertising ideas are a dime a dozen according to this advertiser
![Common mistakes made when preparing a scope of work for the agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
Common mistakes made when preparing a scope of work for the agency
![The traps and pitfalls of developing an output-based agency fee model](https://www.trinityp3.com/wp-content/uploads/blank.png)
The traps and pitfalls of developing an output-based agency fee model
![Value-based, cost-based, pricing-based, and performance-based agency fees - bring it on](https://www.trinityp3.com/wp-content/uploads/blank.png)
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
![Past, present or future – which tells you more about your agency fees?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Past, present or future – which tells you more about your agency fees?
![Will agencies absorb their advertiser budget reductions again?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Will agencies absorb their advertiser budget reductions again?
![Are advertising agencies the next big subscription-based model?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Are advertising agencies the next big subscription-based model?
![The problem with setting agency fees is most are making it up](https://www.trinityp3.com/wp-content/uploads/blank.png)
The problem with setting agency fees is most are making it up
![What is more important in assessing agency fees, productivity or price?](https://www.trinityp3.com/wp-content/uploads/blank.png)
What is more important in assessing agency fees, productivity or price?
![Five ways to use the Verificom toolkit to more effectively manage agency fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Five ways to use the Verificom toolkit to more effectively manage agency fees
![Negotiating agency fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why hourly rates are no measure of value when negotiating agency fees
![Why a scope of work is essential for managing agency value](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why a scope of work is essential for managing agency value
![Deciding on the right agency fee model is now easier](https://www.trinityp3.com/wp-content/uploads/blank.png)
Deciding on the right agency fee model is now easier
![Agency Fee Benchmarking](https://www.trinityp3.com/wp-content/uploads/blank.png)
Is the problem with agency fee benchmarking simply a matter of statistics?
![The difference Between Scope of Work (SoW) and Scope of Services (SoS), and why that matters](https://www.trinityp3.com/wp-content/uploads/blank.png)
The difference Between Scope of Work (SoW) and Scope of Services (SoS), and why that matters
![retainers vs project fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Retained AOR or project fees? Which one is best?
![marketing agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
The challenges in measuring the value your agencies contribute to your marketing
![disencentive schemes](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why performance based payments need to be an incentive not a disincentive
![Long payment terms](https://www.trinityp3.com/wp-content/uploads/blank.png)
How long payment terms impact client / agency relationships
![Do you remunerate or compensate your agency?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Do you remunerate or compensate your agency?
![Is there nothing fair or reasonable about agency remuneration?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Is there nothing fair or reasonable about agency remuneration?
![Advertising agency value benchmarking](https://www.trinityp3.com/wp-content/uploads/blank.png)
Cost benchmarking and value benchmarking your agency, which one gives the best results?
![Why it is so important to have an agency scope of work](https://www.trinityp3.com/wp-content/uploads/blank.png)