While selecting the right agency may appear to be simple, there are a wide range of complex considerations that must be accounted for including interpersonal chemistry, capabilities, communication, collaboration and more. While you may believe there is a standard way to find the perfect agency, the truth is that belief could be your first problem.
Our agency selection approach is based on more than two decades of assisting hundreds of organizations of all sizes and across many industry categories to find that right agency. We work with our clients across every stage of the pitch journey, from pre-pitch rationale to selection and beyond. You can explore more of what we do here:
You can find more information on agency search and selection management here or explore more details and insights below.

Agency Search: the chemistry process and ten key questions to ask
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When is an agency pitch, not an agency pitch?
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Why agency pitches should be a test drive and not a beauty parade
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Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP
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Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP
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‘Is pitching broken?’ is the wrong question
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Your next agency pitch will cost you financially, but not as much as you think.
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What’s causing all the agency reviews?
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Advertising ideas are a dime a dozen according to this advertiser
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Have you thought through your Pitch approach and what’s needed to make a more informed decision?
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The 5 biggest mistakes made by advertisers when pitching
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Better to mess up a pitch yourself than pay someone to do it for you
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Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch
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Three reasons you should never publicise the agencies participating in a pitch
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How to survive first contact with the agency marketplace – the composite pitch
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Why do Agency pitches take so long and does that produce a better outcome?
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Top ten reasons agency pitches take too long
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Pitching: The problem is not the game, it is the rules.
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Is it time marketers rethink agency competitive conflicts of interest?
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Top 10 tips for a successful agency pitch – Infographic
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Do you remunerate or compensate your agency?
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Time to pitch your agency or not? And when it is the only answer
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Who should really be paying for advertising agency pitches?
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Why not all agency pitch processes are equal
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5 myths about pitch management, agency remuneration and relationship management
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Technology vendor selection for marketing and IT managers – who to trust?
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Birds of a feather flock together: tips for engaging a new agency partner
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The transition from one agency to the next is becoming more complex
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How Value Based Compensation can support Zero Based Budgeting
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Changing agencies is changing more than just a supplier
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