Global paid media advertising is a trillion dollar a year business, and it’s a business of contradictions. There are many excellent agencies in the market, yet the category is beset with major challenges and issues and rife with advice and opinions from those with a vested interest in the continued investment in the category. These are complex issues, made even more complex by the ever-changing nature of media.
Our media industry advisory provides an independent, objective and informed perspective on the issues facing media and the options available to advertisers and their agencies, which you can explore in more detail here:
You can find more information on our media industry advisory service here or explore more details and insights below.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
Media Agencies and the ACCC – We’re Way Beyond ‘Education’
I read with interest the recent article in Mi3 (ACCC adtech inquiry: Brands told to wise up over arbitrage, adtech, ...
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
The technology supporting programmatic continues to evolve and create new opportunities for advertisers to engage with consumers and drive value ...
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Trust ...
How effectively are you managing your digital marketing?
Digital marketing is integral to marketing. In this day and age you cannot have a marketing plan that doesn’t encompass ...
Going beyond words with Media Agency Transparency
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
It’s not who’s to blame for media transparency, it’s who can fix it
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Important questions before taking media in-house
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Who’s to blame for the current digital media mess? We all are.
Commentary regarding the various issues facing the digital advertising industry continues to grow. Dishonesty, corruption, complexity, lack of knowledge, inadequate ...
Top 10 tips to ensure media transparency – Infographic
Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and ...
Top 10 ways to minimise the risk of appearing in court for misleading or deceptive advertising – Infographic
In most countries we see Government increasing the protection of citizens from misleading marketing practices by business. With fines rising ...
Media transparency the biggest challenge last year and next
2016 was, generally speaking, a difficult year for the world. Brexit, the US election, a number of iconic world figures ...
Marketing for universities: the need for smart marketing data
The higher education market is starting to undergo a major disruption, with the advent of blended learning, remote access and ...
The slow motion train wreck that is the media rebate and transparency crisis
The recent K2 Report on media transparency and rebates commissioned by the ANA has articulated what we have observed in ...
What can marketers do now to manage brands through the media transparency debate?
There’s an old saying. If it swims like a duck, and quacks like a duck, then even if it’s not ...
The K2 Intelligence Media Report: Rebate-Gate or Stalemate-Gate?
Earlier this week, the investigative company K2 Intelligence, on behalf of the ANA, issued a report entitled ‘An Independent Study ...
You want transparency from your media agency? Look at your own behaviour first
The most hated man in media? Or simply the most honest? I read with interest the recent interview with Jon Mandel, the ...
Is Media Transparency desirable only until it costs advertisers money?
There is a lot of discussion regarding the importance of transparency in media, especially in regards to digital media and ...
How to increase media agency transparency and accountability
With the rise of trading desks and programmatic buying for digital media trading there has been a corresponding rise in ...
Creating transparency and trust in media – Part 2 “The Advertiser”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Creating transparency and trust in media – Part 1 “The Agency”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Mediacom Saga – The ‘Road To Recovery’ starts with all of us
For those of you living in an industry-proofed cave over the last week, The Mediacom Saga has once again run ...
Trading desks, demand side platforms and programmatic buying explained
Programatic buying, trading desks, ad exchanges, real time bidding, demand side platforms and the like feature heavily in the trade ...
Who is your media agency really working for today?
The issue of media transparency has got to the point where the World Federation of Advertisers has had to develop ...
What are the biggest issues facing the media industry?
This post was updated on October 24, 2018 to reflect the industry changes that have occurred since. Later in the ...
Have media rebates and kick-backs killed media neutral planning?
With the increasing choice of media channels available to marketers, there has been a growing necessity to obtain media-neutral advice ...
3 reasons a financial audit will not give transparency in media buying
Most contracts will have an audit clause to be exercised by the advertiser to ensure their agency is compliant with ...
Who does your Media Agency really work for?
The very first advertising agencies were actually media agencies. It was only later, around the mid 1800s that they started ...
What are the biggest issues and challenges facing media today?
This post was updated on October 24, 2018 to reflect the industry changes that have occurred since. Primarily it was ...