Global paid media advertising is a trillion dollar a year business, and it’s a business of contradictions. There are many excellent agencies in the market, yet the category is beset with major challenges and issues and rife with advice and opinions from those with a vested interest in the continued investment in the category. These are complex issues, made even more complex by the ever-changing nature of media.
Our media industry advisory provides an independent, objective and informed perspective on the issues facing media and the options available to advertisers and their agencies, which you can explore in more detail here:
You can find more information on our media industry advisory service here or explore more details and insights below.