Marketing transformation is often mistakenly termed digital transformation. While much of the transformation taking place this century is digital, the technology is simply the enabler of this transformation and not the transformer. The real opportunity is in applying the tech solutions available to support opportunities for improved marketing performance and productivity.
Our marketing transformation advisory looks to alignment of culture, strategy, structure, capability, and process with the technology solutions available, which you can explore in more detail here:
You can find more information on our marketing transformation practice here or explore more details and insights below.

Unintended messages in client-agency relationships
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How to make marketing change management more successful
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Seven watch-outs with AI-driven marketing mix modelling
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Have you thought through all aspects of your Martech strategy?
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How a new CMO can make themselves a champion in the first 90 days on the job
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Why 96.5%* of marketers agree that market research needs to be treated with caution
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The 90-day plan to deliver your revamped 2021 marketing approach?
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Why marketing restructures are rarely marketing transformations
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How to rebalance the origination versus adaption split in marketing today
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Has your CEO set up your marketing team to fail rather than succeed?
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The advertising industry is stuck in the 1960s – thinking ‘small’
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Stop flushing money down the toilet with your marketing technology investment
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Real life tips and learnings of applying artificial intelligence in marketing
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3 reasons why direct marketing isn’t dead in today’s digital era
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How to stop drowning in a waterfall of data and extract more value
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What comes first in advertising, channel or content?
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The Importance of (good) stakeholder engagement in any marketing transformation project
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Top 10 ways to make the most of your marketing technology budget – Infographic
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Cut through the clutter in your marketing technology stack
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The real problem with data is marketers don’t know how (or when) to use it
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Marketing transformation: a cautionary tale of two marketers and two very different outcomes
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Time for marketers to follow P&G’s lead and apply the Golden Rule
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Is the problem with data the fact that many marketers misuse it?
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The 4 most common dead ends, watch outs and cautions when assessing data driven marketing
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It’s time to get back to Marketing ROI basics and that means starting with the budget
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10 key issues to consider when building your marketing technology stack
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What you may not know about the digital marketing landscape
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How to align your digital marketing to marketing
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7 best practice tips for Marketing Dashboards
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A silver bullet for using data and digital agencies to drive better marketing performance?
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