Agency Growth | Marketing Articles & Insights

Revenue growth is essential for all businesses, and advertising agencies are no exception. Agencies work in a highly competitive category, and are particularly dependent on reputation, talent and innovation to manage not just the ‘now’, but also the ‘next’ and the ‘later’. In short, agencies are businesses in constant flux, driven by a need to stay at or ahead of constant market evolution and changing client needs.

The objective of our agency growth advisory practice is to help agencies grow. We employ our unique industry perspective and work closely with agencies to provide actionable insights and recommendations across the following three areas, which you can explore here:

You can find more information on agency growth advisory here or explore more details and insights below.

Agency Growth – Insights

How do you pitch when you’re the incumbent agency?

The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions

Growing Wings on Your Unicorn – Making Agency Credentials Compelling

The Final Scores – The Essentials of Agency Pitch Scorecards

Why marketers will continue to use a pitch to select agencies

Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

What does financial and rate benchmarking mean at TrinityP3?

For an ideas industry, most agencies are very poor at protecting their intellectual property

What must marketing provide for agencies to make sound business decisions on pitching?

Why the hidden OUCH! Factor cost of advertising agency pitching is not financial

Why average cost per agency FTE is dependent on the task at hand

Video Conferencing for Dummies* – Ad Agency Pitching

If your agency cannot be different, then at least try to be distinctive

Are agency people embarrassed about how they make their living?

Large or small, agencies like to be all things to all people. Does size really matter?

The 5 biggest mistakes made by agencies when pitching

Pitching is an essential skill for business and life

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Is a house style good for advertising agencies?

Punk vs Legacy – the rise of the new agency generation

How remote pitching is showing up the agency showmen

Why pitch consultants should be advisors and not marriage arrangers

Is procurement standing in the way of independent agencies winning larger clients?

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

Agencies talk about creativity. Consultants talk about insights.

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

Questions to ask and answer when an agency loses a pitch

Lessons to be learned on pitching your agency credentials from a pitch consultant

Why agencies should consider their clients like an investment portfolio

Have the agency storytellers forgotten how to tell their own story?