Production – Insights

The demands of digital and social media channels means that the volume of production materials has exponentially increased while production budgets have remained largely the same. But technology also provides a solution, with digital asset management, production automation and AI all providing opportunities for lowering cost and time to market, without compromising on quality.

Our production advisory provides an independent assessment of your production costs, advice on the choice of production technology and models, and production benchmarking to compare your performance, which you can explore in more detail here:

You can find more information on our production consulting services here explore more details and insights below.

Production-houses-are-tweaking-their-TCs-to-get-rich

Production houses are tweaking their T&Cs to get rich

Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and ...
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What can save agencies from a reduced share of their client’s production spend?

What can save agencies from a reduced share of their client’s production spend?

Yet another agency account director was complaining that they had lost a large chunk of agency revenue to a production ...
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tv production budget

What could be the cost of reducing your television production budget?

There is incredible pressure on marketers to reduce their budgets, while increasingly taking responsibility for delivering growth. This is passed ...
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Top 10 reasons advertising production is the new cost focus for marketers

Top 10 reasons advertising production is the new cost focus for marketers

Is it just me or is production the next hot topic after media transparency and data security when it comes ...
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Lack of transparency in advertising production

Who are the real victims in the lack of transparency in advertising production?

Last year the ANA responded to the investigation by the Department of Justice into Agency production practices and included this ...
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Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Of course, as a marketer it would be very rare that you would ever have to make this decision. The ...
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tvc director

Spielberg or Ridley Scott, who is the right director for your TVC?

If you had the budget which director would you choose? and why? Most advertisers leave the selection of a TVC ...
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TV production

Is your TV production process moving forward or stuck in the old ways?

Recently I received an email from an “Institute” claiming that they were researching the current state of the global TVC ...
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Advertising process

17 ways advertisers can make their advertising production more transparent

In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ ...
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Top 10 ways to ensure transparency & accountability on all your TV productions - Infographic

Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic

The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures ...
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Top 10 misleading statements heard in TV advertising production - Infographic

Top 10 misleading statements heard in TV advertising production – Infographic

While many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where ...
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Top 10 ways to ensure the smooth running of your print production projects  - Infographic

Top 10 ways to ensure the smooth running of your print production projects – Infographic

Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, ...
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Addressing the ‘alternative facts’ of advertising production

Addressing the ‘alternative facts’ of advertising production

Living in a post truth world full of alternative facts and fake news may seem like a recent occurrence to ...
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Why advertisers should never accept a ‘sound-alike’ music track for advertising

Why advertisers should never accept a ‘sound-alike’ music track for advertising

The international scandal from New Zealand concerning the court case between the publisher of Eminem’s song Lose Yourself and the ...
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Music in marketing

Top 10 ways to get greater value from music in your marketing – Infographic

Music is the soundtrack to our lives and therefore a powerful communication tool. But before you commit to that music ...
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Corrupt and illegal advertising production practices in advertising agencies?

Corrupt and illegal advertising production practices in advertising agencies?

It was with great interest that I read an article in The Wall Street Journal (Dec 6 2016) detailing how ...
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How to attend the shoot or edit without leaving the office

How to attend the shoot or edit without leaving the office

Advertising production supervision at a fraction of the cost you are paying now When you hear about technology and innovation ...
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How using a facilitation company for that overseas TVC production is costing you money

How using a facilitation company for that overseas TVC production is costing you money

A few years ago I wrote a post on the issues associated with shooting overseas.  At the time the strong ...
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Why working and non-working spend analysis does not work anymore

Why working and non-working spend analysis does not work anymore

Recently there have been a few very public media announcements by a couple of major brands that they are going ...
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There are great production deals, but here’s why you the advertiser are not seeing them

There are great production deals, but here’s why you the advertiser are not seeing them

If you believe some of the headlines there is no one advertising on television and yet the 13 and a ...
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Where do those props you paid for end up after the television shoot?

Where do those props you paid for end up after the television shoot?

There is a couple I have known for many years that work in the production industry. She is a stylist ...
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How do you get the right production value for your advertising?

How do you get the right production value for your advertising?

When it comes to production values (the perceived quality of the production that is seen on the screen) we are ...
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Transforming Advertising Production for the 21st Century

Transforming Advertising Production for the 21st Century

This is the fourth post in the series of TrinityP3 Webinars. Good afternoon everyone.  I'm going to have a chat ...
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The Oscars, advertising and movie production budgets

The Oscars, advertising and movie production budgets

Well the OSCARS are done for another year and controversy surrounding the nominated actor’s racial ratio is all “the-buzz”. Personally ...
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Commercial production budgets

Helen Mirren, Budweiser and commercial production budgets

If you haven’t seen the Budweiser ad with Helen Mirren that played at this year's Super Bowl you need to ...
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Advertising Production

Why it is time to bring your advertising production into the 21st Century

Like all areas of business, advertising production has been impacted by technology and particularly digital technology, which has had a ...
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Television producers

How many producers do you need to make a television commercial?

When the credits roll on the latest Hollywood blockbuster you will notice there are a number of producer credits including ...
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Agency production mark-ups - man with taped mouth

Why are you still paying production mark-ups to your agency?

With all of the recent controversy about secret media commissions, kick backs and the like, it is no wonder that ...
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Film vs digital TVC

Why are there no cost reductions in TVC production since going digital?

When did we stop using film? Not many of us really know as there has been no change to the ...
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Why storyboards are the building blocks of production

Why storyboards are the building blocks of production

I found this article by Michael Grills who has a company called Big City Story. Michael articulates the need for ...
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