The number, type and mix of agencies required to deliver a marketing communication can vary from one to many. Consequently, it is easy for agency rosters to become inefficient, opaque and unwieldy (in some cases, we have identified thousands of agencies on a single roster). But a well-structured and managed roster or portfolio of agencies will reduce waste, improve performance and productivity.
To optimize agency roster design and management, we customize to the specific needs of our clients based on proven industry practice across four key considerations, you can explore here:
You can find more information on agency roster alignment practice here or explore more details and insights below.

Anti-competitive, corporate bully or smart competitive business
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What does it mean, to really look at your marketing supplier roster?
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The Eternal Behaviours of the Average Work
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What tier is your advertising agency? What tier advertising agency do you need?
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The hidden cost of marketers’ lack of commitment
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Taking your marketing in-house? It is time to improve productivity
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How to ensure your in-house agency is performing better than market
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Why in-house agencies are not really advertising agencies
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Faster, Better, Cheaper – the Manufactured Marketing curse
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How to fix agency or agency roster problems
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The biggest challenges you will face when rationalising your agency roster
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How many agencies is too many when it comes to roster size?
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Top 10 ways to manage your PR consultancy more effectively – Infographic
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How to optimise your agency roster and increase your budget value
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Sorry, but there is no best practice agency roster structure anymore
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Too many agencies on the roster? Or marketers doing too much with too little?
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Is your team managing your agency roster? (Probably not)
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The problem of the digital silo, and why we all need to escape it
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Why I’m already sick of the ‘full service agency’ debate
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Is there any difference between an Agency and a Marketing Supplier?
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Why every agency village usually has an idiot
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How many agencies do you need on your roster and how do you get there?
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Bringing outsourced services in-house requires strategic management
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7 steps to improving your multi-agency output
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Practical advice for multiple agency roster management
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The City Model for structuring and managing your agency roster
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Why in-house advertising services work… and why they don’t
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Do you want a digital agency or a technology partner?
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Why creating a single client advertising agency does not work
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Not all client agency relationships are the same
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