The number, type and mix of agencies required to deliver a marketing communication can vary from one to many. Consequently, it is easy for agency rosters to become inefficient, opaque and unwieldy (in some cases, we have identified thousands of agencies on a single roster). But a well-structured and managed roster or portfolio of agencies will reduce waste, improve performance and productivity.
To optimize agency roster design and management, we customize to the specific needs of our clients based on proven industry practice across four key considerations, you can explore here:
You can find more information on agency roster alignment practice here or explore more details and insights below.