How We Do It – Insights

There are as many opinions about marketing best practice as there are people you ask. At TrinityP3, we use data, evidence and fact-based analysis to support our recommendations. Unlike most consultants, we do not believe there is only one solution to any problem. Nor do we believe in cookie cutters. We scope to your specification, discussing your situation, context and needs at length, before any project agreement between us is finalized. Once employed on the project we have designed with you, we explore and share the options to find the best fit solution to your circumstances. Experience gained via completed projects, market intelligence and, most importantly, the feedback of our clients, tells us that this approach, along with our pure-play focus on marketing communications, differentiates us from our competitors.

You can read more on how we improve marketing productivity and performance here or explore more details and insights below.

A Marketing Recession Playbook: The Operations Edit

A Marketing Recession Playbook: The Operations Edit

Mark Ritson’s recently published ‘Recession Playbook’  was a typically no-nonsense ‘don’t lose your collective heads’ message to marketers and their ...
Managing Marketing Costs for 2020

Managing Marketing Costs for 2020

In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with shouty marketing posts with titles ...
Top 10 tips for making agile marketing work in your organization – Infographic

Top 10 tips for making agile marketing work in your organization – Infographic

In a fast paced world it is an advantage to be more agile. This is why Agile Marketing has become ...
The danger of confusing best practice with common practice

The danger of confusing best practice with common practice

This is the sixth in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Marketing independence is under attack but does anyone care?

Marketing independence is under attack but does anyone care?

Surprise, surprise. When you meet with a technology vendor, the conversation invariably leads to “needing” their solution. Even though you ...
Top 10 questions to ask a consultant before you engage them – Infographic

Top 10 questions to ask a consultant before you engage them – Infographic

Planning on appointing a marketing consultant to help you solve a problem or advise on your marketing transformation? Then here ...
Marketing priorities

The importance of financial analysis in determining marketing priorities

A significant component of our marketing management work is assessing and benchmarking the value of our client's marketing investments. This ...
How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

I had great interest in reading the article by Pete Hayes from Chief Outsiders on how CEOs should select Management ...
If you think it’s expensive to hire a professional marketing management consultant to do the job, wait until you hire an amateur

If you think it’s expensive to hire a professional marketing management consultant to do the job, wait until you hire an amateur

I love this quote that I have shamelessly paraphrased in the headline here. Red Adair was a larger-than-life character who ...
What do marketing business alignment and design thinking have in common?

What do marketing business alignment and design thinking have in common?

There’s a distinct noise building at the moment around the concept of design thinking and its application to management as ...
3 different types of pitch consultants and what you can expect from each

3 different types of pitch consultants and what you can expect from each

Since 2003 when we undertook our first pitch management project for an advertiser, we have been investing heavily in building ...
What I learned in 90 days as a Marketing Management Consultant

What I learned in 90 days as a Marketing Management Consultant

Here’s an interesting thing: when I privately announced to selected colleagues my decision to enter the world of ‘consultancy’, the ...
Lies, damn lies and marketing pseudo-statistics and their impact

Lies, damn lies and marketing pseudo-statistics and their impact

Yet another presentation landed in my inbox that makes a huge number of promises supported by the ‘results’ of some ...
A medical approach to marketing management – diagnosis then therapy

A medical approach to marketing management – diagnosis then therapy

If you have a health problem you go to a doctor to undertake a diagnosis and then prescribe the treatment ...
Agency title promotion and the impact on retainers and fees

Agency title promotion and the impact on retainers and fees

You are a recent graduate and land your first job in an advertising agency. You start at the agency on ...