Paid media is often the single biggest marketing budget item. Yet the value derived from this investment is increasingly optimized in concert with owned, earned and shared media. Any organization buying paid media should be looking for ways to reduce waste, optimize performance, and unlock additional media value.
Our media value advisory looks at all aspects of the media supply chain, to identify where value is being created and lost, with the objective of maximizing media performance and value, which you can explore in more detail here:
You can find more information on how we unlock media value here or explore more details and insights below.
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking ...
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
AI driven modelling is both present and future – and media agencies should give up the fight to own it
A number of years ago, I wrote an article about a new organisation called Blackwood Seven, an AI-driven SaaS media ...
Media Agencies and the ACCC – We’re Way Beyond ‘Education’
I read with interest the recent article in Mi3 (ACCC adtech inquiry: Brands told to wise up over arbitrage, adtech, ...
Media Agency Contracts may not be worth the paper they are written on
Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
Perspective on the digital supply chain debate
This post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at ...
Why media auditing is effectively dead
I don’t usually like headlines in marketing declaring that something is dead. Television was dead. Advertising is dead. But I ...
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Trust ...
Why getting the commercial relationship right between advertisers and agencies is critical
Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It is in fact the most ...
Is your media agency an integral part of the creative process?
Despite being the largest expenditure item in most marketing budgets, media continues to be given less attention than it deserves ...
Going beyond words with Media Agency Transparency
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
It’s not who’s to blame for media transparency, it’s who can fix it
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Addressability – Why is it a big threat to media agencies?
Precision, in marketing and advertising terms, represents the now, the next and the later. Who needs the old-world model of ...
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific ...
Why you will always pay less for crappy media
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Practical advice on navigating the media supply chain (An interview with David Angell)
Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for ...
Why measuring media value is more important than media cost
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Top 10 tips for improving media strategy (Media Planning) – Infographic
For most CMO’s media is the largest marketing budgetary expense under direct management. Scarily it is often the least understood ...
Top 10 tips to ensure media transparency – Infographic
Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and ...
Top 10 ways to minimise the risk of appearing in court for misleading or deceptive advertising – Infographic
In most countries we see Government increasing the protection of citizens from misleading marketing practices by business. With fines rising ...
The natural fear of driving blind with your advertising media budget
Since the release of the ANA K2 Report on Media Transparency and now with Marc Pritchard, CMO of Procter & ...
Media transparency the biggest challenge last year and next
2016 was, generally speaking, a difficult year for the world. Brexit, the US election, a number of iconic world figures ...
Is your programmatic media function right for you – and what are your options?
Programmatic media. For a while, the word ‘programmatic’ was an industry buzzword, a sign of things to come. More recently, ...
Is your digital media spend helping your business, your agency or both?
These days, it’s a fairly well established fact that, on the whole, your media agency generates a bigger margin from ...
Marketing for universities: the need for smart marketing data
The higher education market is starting to undergo a major disruption, with the advent of blended learning, remote access and ...
Three ways to pay for programmatic media but only one that delivers value
There is much written about programmatic media buying and the remuneration models being deployed. The K2 Report on Media Transparency ...
Why Media Planning and Buying is like the ancient game of Go
Reminiscing about the good old days of media appears to be increasingly popular in the face of the Media Rebates ...
Sustainability and the hidden cost of your media inefficiency
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
Is Media Transparency desirable only until it costs advertisers money?
There is a lot of discussion regarding the importance of transparency in media, especially in regards to digital media and ...
How to get more value from your media agency
Last week, I wrote a post about why you should care about media agencies being placed closer to the strategic ...
