Okay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your every whim and wish? Or is a great agency relationship one with passion and commitment?
Beyond the basics of mutual respect, understanding and shared values, what do you think are the hallmarks of a great client – agency relationship? And what do you do to foster and maintain yours?