Can you handle the truth on agency – client relationships?

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Okay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your every whim and wish? Or is a great agency relationship one with passion and commitment?

Beyond the basics of mutual respect, understanding and shared values, what do you think are the hallmarks of a great client – agency relationship? And what do you do to foster and maintain yours?

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email:

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