This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
Interestingly the audience was composed primarily of agencies, with a few marketers.
The talk, in two parts, covers:
1. Service providers structure
2. Remuneration
3. Contracts
4. Relationship Management including the use of Evalu8ing.
Thoughts on what is proposed?
Want more articles like this? Subscribe to our newsletter:
Fill out my online form.
