How to better manage client / agency relationships

Posted on May 13, 2010 by Darren Woolley
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This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.

Interestingly the audience was composed primarily of agencies, with a few marketers.

The talk, in two parts, covers:

1. Service providers structure

2. Remuneration

3. Contracts

4. Relationship Management including the use of Evalu8ing.

Thoughts on what is proposed?

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
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