Is creativity really valued in marketing & advertising?

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At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend so much time and effort championing.

Well, here is the speech in full, including the introduction from GPY&R, courtesy of NewspaperWorks, who organise the Caxton Awards. The transcript of the speech is available here.

I know it is 26 mins long, but there are highlights available on my Youtube Channel

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email:

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