The agency is supplying media services (including media buying)?

    • While there is an overlap in media and non-media agency fee models, the fact that so much of the total spend goes to third parties, dominance of digital media and an increase in programmatic trading means there are some fundamental difference between the two.
    • If the agency offers both media services and non-media services you may consider using the Agency Fee Decision Tree twice: The first time for the media services and then for the non-media services.