Managing Marketing: What Is Creativity?
Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog ...
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It’s time for the definition of ‘Advertising’ to evolve
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
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Four key ways TrinityP3 delivers value to agencies
This is the first in a series of three articles written by TrinityP3 directors. Each is written for one of ...
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When did advertising forget its brand purpose?
Interesting that not a week goes by when someone raises the issue of brand purpose and the need for brand ...
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Do agencies deserve the bad reputation they get?
If you read the industry commentary about advertising agencies you would begin to think that agencies are filled with either ...
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Are your agency strategists really salespeople in disguise?
Have you noticed how there are now strategists almost everywhere you turn in marketing and advertising? Media strategists, Social media ...
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Your agency brief sucks. And this is why
I have a question. Please be honest with your answer. Hands up, those of you who’ve had this experience when ...
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