Rate Card Review

The TrinityP3 Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production. 

Why do you need this service? Read on to understand more.

What you pay your agency, or what agencies propose, is based on what the market will bear

So, it makes sense for you to periodically check the market. Whether you intend to pitch your agency, you’re happy and want to extend a contractual agreement, you need to satisfy your internal procurement team or you just need market reassurance, Ad Cost Checker is the tool you need.

For agencies, Ad Cost Checker is invaluable in preparation of pitch material, and for evaluating your position against the market.

We statistically benchmark across the industry, so you don’t have to 

At the core of the Ad Cost Checker is an extensive database of agency rates and industry costs. We’ve been amassing this data for years in our consultancy practice, and we continue to do so.

The data is calibrated on a wide range of agencies and advertisers of various sizes, across all major categories.

We benchmark media agencies, digital agencies, creative agencies, social agencies and design agencies. To see an overview of specific benchmarks across each of these disciplines, click here.

We also benchmark advertising production, video and film production costs.

For those wanting more detailed behind-scenes understanding of how Ad Cost Checker is constructed, click here.

It’s quick, it’s easy and it’s comprehensive

It takes less than ten minutes to benchmark your agency rates. The process is detailed here.

The basic steps are:

  • Sign up or sign in
  • Pay for the report
  • Download and complete the Excel template
  • Upload the completed Excel template
  • Download the report

The Ad Cost Checker report provides you with a visual and statistical indication of where the rates entered sit against the industry data.

To ensure like for like analysis, the report also calibrates your customized job titles against industry titles.

To review an example of the Ad Cost Checker report check out the Sample report by clicking here.

You can get the report yourself – or you can talk to us at any point

Much of the work we do is bespoke to our individual clients. Ad-Cost checker is a tool we can use ourselves as part of a broader scope.

To talk to a real person about Ad-Cost Checker or any of our other services, please click here. We’d love to help.

Wondering about your agency rates? Then Ad Cost Check it.

There is a lot of discussion about agency rates and fees. Here, Darren Woolley talks about why TrinityP3 created the Ad Cost Checker system, how it works and why you will benefit from using it.

Are you compensating your agencies or remunerating them?

It is interesting when talking about how to pay agency fees. Here, Darren Woolley talks about the difference between remuneration and compensation.