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Author Archives: Adrian Jenkins

About Adrian Jenkins

Founder and Director of Financial Progression, a firm of Chartered Accountants that specialises in marketing contract compliance. We help Marketing, Procurement and Finance Directors of household name brands achieve financial transparency and understanding in their agency relationships.

How do I choose the right marketing contract compliance auditor for the job?

In the clause on Audit Rights, it will not only set out the scope of any audit (and any limitations on the scope – see previous post), but it may also specify what type of auditor you can use. There are different types of auditor I hear you say? I thought they all wore brown suits and kipper ties! Well, sartorial choices aside, there are differences and it’s important to understand what they are and how it could impact the audit. In many agency contracts there will be clues that might not always be obvious to anyone other than a qualified accountant. Continue reading

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Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So what’s the next step? Before you go out looking for an auditor, you need to check that you are actually ‘allowed’ to audit your agency and, if you are, what can and can’t be audited. And so to find the contract. Your right to audit should be covered in the agency contract and should be fairly easy to find – look in your ‘Contracts’ folder and voilà, a beautifully filed copy of a fully signed contract between you and your agency will be sitting there waiting for you. Continue reading

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The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities arise that need to be tested; old, well-trodden routes to market need to be sustained; constant evaluations need to be done to ensure you’re nimble and maximising the opportunities; and your parent company has just issued the (annual) email to say that it’s putting a stop on spending any uncommitted budget at the end of the month. Sound familiar? Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement | Comments Off on The 105th thing on your ‘to do’ list may be the most important…